{"id":1796,"date":"2025-09-08T16:22:02","date_gmt":"2025-09-08T14:22:02","guid":{"rendered":"https:\/\/udv.edu.gt\/?page_id=1796"},"modified":"2026-02-12T21:56:25","modified_gmt":"2026-02-12T20:56:25","slug":"licenciatura-en-mercadotecnia","status":"publish","type":"page","link":"https:\/\/udv.edu.gt\/en\/carrera\/licenciatura-en-mercadotecnia\/","title":{"rendered":"Licenciatura En Mercadotecnia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1796\" class=\"elementor elementor-1796\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-627c5ca e-flex e-con-boxed e-con e-parent\" data-id=\"627c5ca\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b4997f0 e-con-full imagen__banner e-flex e-con e-child\" data-id=\"b4997f0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c62668 e-con-full e-flex e-con e-child\" data-id=\"5c62668\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2963e4e contenedor e-con-full e-flex e-con e-child\" data-id=\"2963e4e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e6ba6f elementor-widget elementor-widget-text-editor\" data-id=\"6e6ba6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/udv.edu.gt\/\">Inicio<\/a> \/ <a href=\"https:\/\/udv.edu.gt\/oferta-educativa\/\">Qu\u00e9 estudiar<\/a> \/ <a href=\"https:\/\/udv.edu.gt\/facultad\">Facultades<\/a> \/ <a href=\"https:\/\/udv.edu.gt\/facultad\/facultad-de-ciencias-administrativas-y-comerciales\/\">Ciencias Administrativas y Comerciales<\/a> \/ <a href=\"https:\/\/udv.edu.gt\/facultad\/facultad-de-ciencias-administrativas-y-comerciales\/#licenciaturas\">Licenciaturas<\/a>\u00a0\/ Mercadotecnia<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b5c848 e-grid e-con-full e-con e-child\" data-id=\"0b5c848\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2777f73 e-con-full e-flex e-con e-child\" data-id=\"2777f73\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a792a62 elementor-widget elementor-widget-text-editor\" data-id=\"a792a62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">Licenciaturas<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b53f17 elementor-widget elementor-widget-heading\" data-id=\"6b53f17\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mercadotecnia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f02475 e-con-full e-flex e-con e-child\" data-id=\"4f02475\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e191097 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"e191097\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#solicitar-informacion\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Solicitar informaci\u00f3n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b745136 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"b745136\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/uvirtual.udv.edu.gt\/Pros\/index.php\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00bfComo inscribirme?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff99c3b full_image e-flex e-con-boxed e-con e-parent\" data-id=\"ff99c3b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-690596b e-flex e-con-boxed e-con e-parent\" data-id=\"690596b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-13b8622 e-con-full contenedor e-flex e-con e-child\" data-id=\"13b8622\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0649ebd e-grid e-con-full e-con e-child\" data-id=\"0649ebd\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3a0854f e-con-full e-flex e-con e-child\" data-id=\"3a0854f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af4522d elementor-widget elementor-widget-heading\" data-id=\"af4522d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Descripci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bbad60 elementor-widget elementor-widget-text-editor\" data-id=\"5bbad60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La Licenciatura en Mercadotecnia ofrece una amplia gama de oportunidades para aquellos interesados en el mundo de los negocios, la promoci\u00f3n de productos y servicios. Si te apasiona el estudio del comportamiento del mercado, la creatividad y la planificaci\u00f3n estrat\u00e9gica, esta carrera podr\u00eda ser una excelente opci\u00f3n para ti porque obtendr\u00e1s un T\u00e9cnico Superior en Marketing Empresarial y Diplomados, a medida que avanzas en el plan de estudios. En la actualidad, el marketing digital ha cobrado una gran relevancia, debido al auge de internet y las redes sociales. El conocimiento y dominio de herramientas digitales, redes sociales y an\u00e1lisis de datos, son fundamentales para los profesionales de marketing en el entorno actual.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f83929 e-con-full e-flex e-con e-child\" data-id=\"1f83929\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-111050b e-con-full e-flex e-con e-child\" data-id=\"111050b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c435e11 elementor-widget elementor-widget-heading\" data-id=\"c435e11\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Detalles<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7134a5 e-con-full e-flex e-con e-child\" data-id=\"f7134a5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-85a036a e-con-full e-flex e-con e-child\" data-id=\"85a036a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee15ebd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ee15ebd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nivel acad\u00e9mico<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b59f41a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b59f41a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Licenciaturas<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8cdc786 e-con-full e-flex e-con e-child\" data-id=\"8cdc786\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac5c7d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2ac5c7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sede<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25cb2f0 elementor-widget__width-initial lista elementor-widget elementor-widget-text-editor\" data-id=\"25cb2f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Guatemala<\/li><li>Huehutenango<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49025d5 e-con-full e-flex e-con e-child\" data-id=\"49025d5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a2fa73 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2a2fa73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Duraci\u00f3n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2813b29 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2813b29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">4 a\u00f1os<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b202be e-con-full e-flex e-con e-child\" data-id=\"1b202be\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b16fd6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6b16fd6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Jornada<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d63869 elementor-widget__width-initial lista elementor-widget elementor-widget-text-editor\" data-id=\"3d63869\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Plan diario<\/li><li>Plan fin de semana<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6eba715 e-con-full e-flex e-con e-child\" data-id=\"6eba715\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0436752 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0436752\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">Pensum<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cc8e88 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2cc8e88\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Semestral<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6f397a e-con-full e-flex e-con e-child\" data-id=\"e6f397a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b119229 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b119229\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Modalidad<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c060ad2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c060ad2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>H\u00edbrido, Plan S\u00e1bado, Virtual<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dfbce58 e-flex e-con-boxed e-con e-parent\" data-id=\"dfbce58\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d137ee1 e-con-full contenedor e-flex e-con e-child\" data-id=\"d137ee1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86fe934 elementor-widget elementor-widget-heading\" data-id=\"86fe934\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pensum de la carrera<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea327e9 e-grid e-con-full pensum e-con e-child\" data-id=\"ea327e9\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c9f6c93 e-con-full e-flex e-con e-child\" data-id=\"c9f6c93\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9f0531 elementor-widget elementor-widget-n-accordion\" data-id=\"d9f0531\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2280\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2280\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Primer a\u00f1o <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2280\" class=\"elementor-element elementor-element-5fdd6b4 e-con-full e-flex e-con e-child\" data-id=\"5fdd6b4\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2280\" class=\"elementor-element elementor-element-24762ca e-grid e-con-full e-con e-child\" data-id=\"24762ca\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e33f23 elementor-widget elementor-widget-text-editor\" data-id=\"0e33f23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Primer Semestre<\/h2><ul><li>Matem\u00e1tica para la Empresa I.<\/li><li>Contabilidad General.<\/li><li>Administraci\u00f3n I.<\/li><li>Econom\u00eda y Empresa.<\/li><li>Taller de Escritura Profesional.<\/li><li>Tecnolog\u00edas de Informaci\u00f3n y \u00a0Comunicaci\u00f3n I.<\/li><li>Fundamentos Institucionales.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6760934 elementor-widget elementor-widget-text-editor\" data-id=\"6760934\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Segundo Semestre<\/h2><ul><li>Matem\u00e1tica para la Empresa II.<\/li><li>Tecnolog\u00edas de Informaci\u00f3n y \u00a0Comunicaci\u00f3n II (Virtual).<\/li><li>Mercadotecnia.<\/li><li>T\u00e9cnicas de Investigaci\u00f3n.<\/li><li>Estad\u00edstica.<\/li><li>Publicidad.<\/li><li>Contabilidad Financiera.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2281\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2281\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Segundo a\u00f1o <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2281\" class=\"elementor-element elementor-element-b688be6 e-con-full e-flex e-con e-child\" data-id=\"b688be6\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2281\" class=\"elementor-element elementor-element-5ca02a2 e-grid e-con-full e-con e-child\" data-id=\"5ca02a2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8886ce1 elementor-widget elementor-widget-text-editor\" data-id=\"8886ce1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Tercer Semestre<\/h2><ul><li>An\u00e1lisis de las Decisiones del Consumidor.<\/li><li>Investigaci\u00f3n de Mercados.<\/li><li>Pron\u00f3stico para Mercadeo y Ventas.<\/li><li>Business Analytics.<\/li><li>Neuromarketing.<\/li><li>Matem\u00e1tica Financiera.<\/li><\/ul><div>\u00a0<\/div><p style=\"color: #e47b24;\"><strong>Al concluir y aprobar los cursos del primer al tercer semestre obtienes el Diplomado en Investigaci\u00f3n de Mercados.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98ab6e9 elementor-widget elementor-widget-text-editor\" data-id=\"98ab6e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Cuarto Semestre<\/h2><ul><li>Entorno Econ\u00f3mico para los Negocios.<\/li><li>T\u00e9cnicas de Ventas.<\/li><li>Estrategia y Fijaci\u00f3n de Precios.<\/li><li>Canales de Distribuci\u00f3n.<\/li><li>Desarrollo de Estrategias Publicitarias y de Promoci\u00f3n.<\/li><li>Planeaci\u00f3n Estrat\u00e9gica.<\/li><li>Marca Personal y Emprendimiento.<\/li><li>Ingl\u00e9s A1.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c615b0 e-con-full e-flex e-con e-child\" data-id=\"4c615b0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7b4469d e-con-full e-flex e-con e-child\" data-id=\"7b4469d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91b007c elementor-widget elementor-widget-n-accordion\" data-id=\"91b007c\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1520\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1520\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Tercer a\u00f1o <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1520\" class=\"elementor-element elementor-element-e0b1d01 e-con-full e-flex e-con e-child\" data-id=\"e0b1d01\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1520\" class=\"elementor-element elementor-element-90ae19c e-grid e-con-full e-con e-child\" data-id=\"90ae19c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6adab03 elementor-widget elementor-widget-text-editor\" data-id=\"6adab03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Quinto Semestre<\/h2><ul><li>Trade Marketing<\/li><li>Branding e Innovaci\u00f3n de Productos<\/li><li>Legislaci\u00f3n de Patentes y Marcas<\/li><li>Finanzas para la Mercadotecnia y Publicidad<\/li><li>Planeaci\u00f3n Estrat\u00e9gica del Mercadeo<\/li><li>Mercadeo de Servicios<\/li><li>Innovaci\u00f3n y Competitividad<\/li><li>Ingl\u00e9s A2<\/li><\/ul><div>\u00a0<\/div><div>\u00a0<\/div><p><strong style=\"color: #e47b24;\">*Al concluir y aprobar los cursos del cuarto y quinto semestre obtienes el Diplomado en Estrategias de Mercadeo.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3a6003 elementor-widget elementor-widget-text-editor\" data-id=\"e3a6003\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Sexto Semestre<\/h2><ul><li>Mercadeo Digital<\/li><li>Econom\u00eda Digital e Ebusiness<\/li><li>Marketing de Contenidos<\/li><li>Emprendimiento<\/li><li>Social Media<\/li><li>Comunicaci\u00f3n Estrat\u00e9gica<\/li><li>Ingl\u00e9s B1<\/li><\/ul><div>\u00a0<\/div><p><strong style=\"color: #e47b24;\">*Al concluir y aprobar los cursos del sexto semestre obtienes el Diplomado en Marketing Digital.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1521\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1521\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Cuarto a\u00f1o <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1521\" class=\"elementor-element elementor-element-4b95418 e-con-full e-flex e-con e-child\" data-id=\"4b95418\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1521\" class=\"elementor-element elementor-element-3daaf32 e-grid e-con-full e-con e-child\" data-id=\"3daaf32\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bd1ebd elementor-widget elementor-widget-text-editor\" data-id=\"9bd1ebd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>S\u00e9ptimo Semestre<\/h2><ul><li>Creaci\u00f3n de Empresas I<\/li><li>Formulaci\u00f3n de Proyectos de Mercadeo<\/li><li>Comercio Internacional<\/li><li>Gesti\u00f3n Estrat\u00e9gica de Marcas<\/li><li>Direcci\u00f3n Estrat\u00e9gica de Ventas y Comercializaci\u00f3n<\/li><li style=\"font-size: 14px;\">Mercadeo Internacional<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e015488 elementor-widget elementor-widget-text-editor\" data-id=\"e015488\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Octavo Semestre<\/h2><ul><li>Estudio de Casos de Decisiones Estrat\u00e9gicas<\/li><li>Marketing Especiales<\/li><li>Creaci\u00f3n de Empresas II<\/li><li>Pr\u00e1ctica Profesional Supervisada<\/li><li>Taller de Negociaci\u00f3n<\/li><li>Liderazgo y Pensamiento Disruptivo<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1521\" class=\"elementor-element elementor-element-16070ca e-con-full e-flex e-con e-child\" data-id=\"16070ca\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b202083 elementor-widget elementor-widget-text-editor\" data-id=\"b202083\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong style=\"color: #e47b24;\">Al concluir y aprobar los cursos del s\u00e9ptimo y octavo semestre obtienes el Diplomado en Proyectos de Marketing Especiales.<\/strong>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bcbdd9 elementor-widget elementor-widget-text-editor\" data-id=\"3bcbdd9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Nota:<\/strong> El p\u00e9nsum de estudios puede ser actualizado oportunamente. Las modificaciones tienen efecto a partir de la resoluci\u00f3n oficial emitida por el Consejo Directivo de la Universidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-672848e elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"672848e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ea9c249 e-con-full contenedor e-flex e-con e-child\" data-id=\"ea9c249\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-43a9ba9 e-grid e-con-full e-con e-child\" data-id=\"43a9ba9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0de321d elementor-widget elementor-widget-image\" data-id=\"0de321d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"620\" height=\"350\" src=\"https:\/\/udv.edu.gt\/wp-content\/uploads\/2025\/12\/Carrera-Licenciatura-en-mercadotecnia.jpg\" class=\"attachment-large size-large wp-image-10215\" alt=\"\" srcset=\"https:\/\/udv.edu.gt\/wp-content\/uploads\/2025\/12\/Carrera-Licenciatura-en-mercadotecnia.jpg 620w, https:\/\/udv.edu.gt\/wp-content\/uploads\/2025\/12\/Carrera-Licenciatura-en-mercadotecnia-300x169.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e1a680 e-con-full e-flex e-con e-child\" data-id=\"1e1a680\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8b10e0 elementor-widget elementor-widget-heading\" data-id=\"e8b10e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Perfil del Egresado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b139d70 elementor-widget elementor-widget-text-editor\" data-id=\"b139d70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Graduado<\/p><p>El profesional a nivel de Licenciatura podr\u00e1:<\/p><ol><li>Elaborar investigaciones de mercado de productos y servicios.<\/li><li>Definir el mercado y el grupo objetivo de los productos y servicios de una empresa.<\/li><li>Analizar informaci\u00f3n para inteligencia de mercados y toma de decisiones.<\/li><li>Desarrollar canales de distribuci\u00f3n.<\/li><li>Dise\u00f1ar productos y servicios.<\/li><li>Desarrollar estrategias para el crecimiento y fortalecimiento de una marca.<\/li><li>Dise\u00f1ar, desarrollar y dirigir el plan de mercadeo de la empresa.<\/li><li>Desarrollar el marketing operativo adecuado para el punto de venta.<\/li><li>Plantear, presentar y dirigir estrategias de mercadeo especiales para proyectos de mercadeo deportivo, pol\u00edtico, ecol\u00f3gico, social y religioso.<\/li><li>Implementar estrategias para mercadeo digital.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c12ad9 elementor-align-left elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"3c12ad9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leer m\u00e1s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9703d33 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"9703d33\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-59c820a e-con-full contenedor e-flex e-con e-child\" data-id=\"59c820a\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a68b40e e-grid e-con-full e-con e-child\" data-id=\"a68b40e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18cb4bf elementor-widget elementor-widget-heading\" data-id=\"18cb4bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mercado Laboral<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e87b9e elementor-widget-mobile__width-inherit faqs elementor-widget elementor-widget-n-accordion\" data-id=\"3e87b9e\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6550\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-6550\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u00c1reas <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"25\" viewBox=\"0 0 25 25\" fill=\"none\"><rect width=\"25\" height=\"25\" rx=\"12.5\" fill=\"#E9EAE8\"><\/rect><path d=\"M16.7431 12.5H12.5005H8.25781\" stroke=\"#888B8D\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"25\" viewBox=\"0 0 25 25\" fill=\"none\"><rect width=\"25\" height=\"25\" rx=\"12.5\" fill=\"#E9EAE8\"><\/rect><path d=\"M16.7431 12.5H12.5005M12.5005 12.5H8.25781M12.5005 12.5V8.25733M12.5005 12.5V16.7427\" stroke=\"#888B8D\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6550\" class=\"elementor-element elementor-element-34b45ae e-con-full e-flex e-con e-child\" data-id=\"34b45ae\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bedc9d5 elementor-widget elementor-widget-text-editor\" data-id=\"bedc9d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol><li>Optar a cargos nivel gerencial en las \u00e1reas de mercadeo, ventas, marcas, productos, investigador de mercado.<\/li><li>La carrera tambi\u00e9n le proporciona las competencias necesarias para poner su propio negocio. El mercado laboral, lo constituyen empresas de los sectores, comercial o de servicios, sean \u00e9stas de car\u00e1cter lucrativo o no lucrativo, peque\u00f1as, medianas o grandes.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82db7a5 e-flex e-con-boxed e-con e-parent\" data-id=\"82db7a5\" data-element_type=\"container\" id=\"solicitar-informacion\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42828af elementor-widget elementor-widget-heading\" data-id=\"42828af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solicitar informaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90085a0 e-con-full formulario e-flex e-con e-child\" data-id=\"90085a0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83d0cdb formulario_de_carreras elementor-widget elementor-widget-shortcode\" data-id=\"83d0cdb\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><script src=\"https:\/\/www.google.com\/recaptcha\/api.js?render=6LfXpS0sAAAAAGVIh2vtCxzWtRTiG59Rw4UGkfHD\"><\/script>\r\n\r\n<META HTTP-EQUIV=\"Content-type\" CONTENT=\"text\/html; charset=UTF-8\">\r\n\r\n<style>\r\n  .label-required::after { content:\" *\"; color:#c62828; } \/* asterisco rojo *\/\r\n  .helper-text { text-align:right; font-size:12px; color:#666; margin-top:8px; }\r\n<\/style>\r\n\r\n    <form\r\n    action=\"https:\/\/webto.salesforce.com\/servlet\/servlet.WebToLead?encoding=UTF-8&orgId=00DHp000002yzQL\"\r\n    method=\"POST\"  id=\"udv-lead-form\">\r\n      <!-- Contenedor de cuadr\u00edcula -->\r\n      <div style=\"display: grid; grid-template-columns: auto; gap: 20px;\">\r\n        <!-- Campo Nombre -->\r\n        <div>\r\n          <label for=\"first_name\" class=\"label-required\">Nombre<\/label>\r\n          <input id=\"first_name\" maxlength=\"40\" name=\"first_name\" size=\"20\" type=\"text\" required \/>\r\n        <\/div>\r\n        <!-- Campo Apellidos -->\r\n        <div>\r\n          <label for=\"last_name\" class=\"label-required\">Apellidos<\/label>\r\n          <input id=\"last_name\" maxlength=\"80\" name=\"last_name\" size=\"20\" type=\"text\" required\/>\r\n        <\/div>\r\n        <!-- Campo Correo Electr\u00f3nico -->\r\n        <div>\r\n          <label for=\"email\" class=\"label-required\">Correo electr\u00f3nico<\/label>\r\n          <input id=\"email\" maxlength=\"80\" name=\"email\" size=\"20\" type=\"email\" required \/>\r\n        <\/div>\r\n        <!-- Campo Tel\u00e9fono -->\r\n        <div>\r\n          <label for=\"phone\" class=\"label-required\">Tel\u00e9fono<\/label>\r\n          <input id=\"phone\" maxlength=\"40\" name=\"phone\" size=\"20\" type=\"text\" required\/>\r\n        <\/div>\r\n\r\n    <!-- comentario -->\r\n    <div>\r\n      <label for=\"00NRh000007eO4P\">Comentario<\/label>\r\n      <input id=\"00NRh000007eO4P\" maxlength=\"500\" name=\"00NRh000007eO4P\" size=\"20\" type=\"text\"\/>\r\n    <\/div>\r\n  <\/div>\r\n\r\n<!--codigo nuevo para enviar el codigo a sales force que viene del archivo catalogo-facultades.php-->\r\n<input id=\"00NRh000007eOSb\" name=\"00NRh000007eOSb\" type=\"hidden\" value=\"\">\r\n\r\n<!--finaliza codigo para obtener facultades de catalogo-facultades.php-->\r\n\r\n  <!-- origen - Web -Facebook- sitio-web -Otros -->\r\n  <input id=\"lead_source\" name=\"lead_source\" type=\"hidden\" value=\"P\u00e1gina Web\" maxlength=\"100\" size=\"20\" \/>\r\n  <!-- enviar la URL exacta de donde esta ubicado el formulario -->\r\n  <!-- <input type=hidden name=\"oid\" value=\"00DU9000002KzNz\"> -->\r\n  <input type=hidden name=\"oid\" value=\"00DHp000002yzQL\">\r\n  <input type=hidden name=\"retURL\" value=\"https:\/\/udv.edu.gt\/gracias-hemos-recibido-tu-solicitud\/\">\r\n  <!-- agregar -->\r\n  <!-- <div style=\"margin-top:15px;\">\r\n    <div class=\"g-recaptcha\" data-sitekey=\"\"><\/div>\r\n  <\/div> -->\r\n\r\n  <!-- <input type=\"hidden\" name=\"g-recaptcha-response\" id=\"g-recaptcha-response\"> -->\r\n\r\n  <div style=\"text-align: center; margin-top: 20px;\">\r\n    <input type=\"submit\" name=\"enviar\" value=\"Enviar solicitud\" \r\n      onmouseover=\"this.style.backgroundColor='#000545';\"\r\n      onmouseout=\"this.style.backgroundColor='#967300';\">\r\n  <\/div>\r\n\r\n        <p class=\"helper-text\" style=\"color: white;\">Los campos con <span style=\"color:#c62828;text-align: left;\">*<\/span> son obligatorios.<\/p>\r\n\r\n<\/form>\r\n<script>\r\njQuery(function ($) {\r\n\r\n        function asignarCarrera() {\r\n            var span = document.getElementById('cod_carrera');\r\n            var input = document.getElementById('00NRh000007eOSb');\r\n\r\n            if (!span || !input) {\r\n                return;\r\n            }\r\n\r\n            var carrera = span.getAttribute('data-carrera');\r\n\r\n            if (carrera) {\r\n                input.value = carrera;\r\n            }\r\n        }\r\n\r\n        function actualizarRetURL() {\r\n            var retInput = document.querySelector('input[name=\"retURL\"]');\r\n            if (!retInput) return;\r\n\r\n            \/\/ Base limpia: dominio + path (sin ? ni #)\r\n            var baseUrl = window.location.origin + window.location.pathname;\r\n\r\n            \/\/ Asegurar que termine en \/\r\n            if (!baseUrl.endsWith('\/')) {\r\n                baseUrl += '\/';\r\n            }\r\n\r\n            \/\/ Solo aplicar en p\u00e1ginas de carrera\r\n            if (baseUrl.includes('\/carrera\/')) {\r\n                retInput.value = baseUrl + 'gracias-hemos-recibido-tu-solicitud\/';\r\n            }\r\n        }\r\n\r\n        \/\/ Intento inmediato\r\n        asignarCarrera();\r\n        actualizarRetURL();\r\n\r\n        \/\/ Reintento por si Elementor carga tarde\r\n        setTimeout(asignarCarrera, 800);\r\n        setTimeout(asignarCarrera, 1500);\r\n\r\n        setTimeout(actualizarRetURL, 800);\r\n        setTimeout(actualizarRetURL, 1500);\r\n\r\n    });\r\n <\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e4d81d elementor-widget elementor-widget-html\" data-id=\"9e4d81d\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<span id=\"cod_carrera\" data-carrera=\"FCAC\"><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed2b0cb e-flex e-con-boxed e-con e-parent\" data-id=\"ed2b0cb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8eb135b e-con-full contenedor e-flex e-con e-child\" data-id=\"8eb135b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b4ee04 elementor-widget elementor-widget-heading\" data-id=\"2b4ee04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a1Nos encantar\u00eda saber de ti!<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b848fb e-con-full e-flex e-con e-child\" data-id=\"0b848fb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6d0053 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"a6d0053\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#solicitar-informacion\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-pencil-alt\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.9 142.1l-46.1 46.1c-4.7 4.7-12.3 4.7-17 0l-111-111c-4.7-4.7-4.7-12.3 0-17l46.1-46.1c18.7-18.7 49.1-18.7 67.9 0l60.1 60.1c18.8 18.7 18.8 49.1 0 67.9zM284.2 99.8L21.6 362.4.4 483.9c-2.9 16.4 11.4 30.6 27.8 27.8l121.5-21.3 262.6-262.6c4.7-4.7 4.7-12.3 0-17l-111-111c-4.8-4.7-12.4-4.7-17.1 0zM124.1 339.9c-5.5-5.5-5.5-14.3 0-19.8l154-154c5.5-5.5 14.3-5.5 19.8 0s5.5 14.3 0 19.8l-154 154c-5.5 5.5-14.3 5.5-19.8 0zM88 424h48v36.3l-64.5 11.3-31.1-31.1L51.7 376H88v48z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Solicitar informaci\u00f3n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40f8d33 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"40f8d33\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/udv.edu.gt\/oferta-educativa\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explorar facultades<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ca6a9e elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"1ca6a9e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/udv.edu.gt\/contacto\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactar<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Inicio \/ Qu\u00e9 estudiar \/ Facultades \/ Ciencias Administrativas y Comerciales \/ Licenciaturas\u00a0\/ Mercadotecnia Licenciaturas Mercadotecnia Solicitar informaci\u00f3n \u00bfComo inscribirme? Descripci\u00f3n La Licenciatura en Mercadotecnia ofrece una amplia gama de oportunidades para aquellos interesados en el mundo de los negocios, la promoci\u00f3n de productos y servicios. Si te apasiona el estudio del comportamiento del mercado, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":50,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-1796","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/udv.edu.gt\/en\/wp-json\/wp\/v2\/pages\/1796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/udv.edu.gt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/udv.edu.gt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/udv.edu.gt\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/udv.edu.gt\/en\/wp-json\/wp\/v2\/comments?post=1796"}],"version-history":[{"count":34,"href":"https:\/\/udv.edu.gt\/en\/wp-json\/wp\/v2\/pages\/1796\/revisions"}],"predecessor-version":[{"id":11858,"href":"https:\/\/udv.edu.gt\/en\/wp-json\/wp\/v2\/pages\/1796\/revisions\/11858"}],"up":[{"embeddable":true,"href":"https:\/\/udv.edu.gt\/en\/wp-json\/wp\/v2\/pages\/50"}],"wp:attachment":[{"href":"https:\/\/udv.edu.gt\/en\/wp-json\/wp\/v2\/media?parent=1796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}