{"id":1796,"date":"2025-09-08T16:22:02","date_gmt":"2025-09-08T14:22:02","guid":{"rendered":"https:\/\/udv.edu.gt\/?page_id=1796"},"modified":"2026-02-12T21:56:25","modified_gmt":"2026-02-12T20:56:25","slug":"licenciatura-en-mercadotecnia","status":"publish","type":"page","link":"https:\/\/udv.edu.gt\/en\/carrera\/licenciatura-en-mercadotecnia\/","title":{"rendered":"Licenciatura En Mercadotecnia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1796\" class=\"elementor elementor-1796\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-627c5ca e-flex e-con-boxed e-con e-parent\" data-id=\"627c5ca\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b4997f0 e-con-full imagen__banner e-flex e-con e-child\" data-id=\"b4997f0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c62668 e-con-full e-flex e-con e-child\" data-id=\"5c62668\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2963e4e contenedor e-con-full e-flex e-con e-child\" data-id=\"2963e4e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e6ba6f elementor-widget elementor-widget-text-editor\" data-id=\"6e6ba6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/udv.edu.gt\/\">Inicio<\/a> \/ <a href=\"https:\/\/udv.edu.gt\/oferta-educativa\/\">Qu\u00e9 estudiar<\/a> \/ <a href=\"https:\/\/udv.edu.gt\/facultad\">Facultades<\/a> \/ <a href=\"https:\/\/udv.edu.gt\/facultad\/facultad-de-ciencias-administrativas-y-comerciales\/\">Ciencias Administrativas y Comerciales<\/a> \/ <a href=\"https:\/\/udv.edu.gt\/facultad\/facultad-de-ciencias-administrativas-y-comerciales\/#licenciaturas\">Licenciaturas<\/a>\u00a0\/ Mercadotecnia<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b5c848 e-grid e-con-full e-con e-child\" data-id=\"0b5c848\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2777f73 e-con-full e-flex e-con e-child\" data-id=\"2777f73\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a792a62 elementor-widget elementor-widget-text-editor\" data-id=\"a792a62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">Licenciaturas<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b53f17 elementor-widget elementor-widget-heading\" data-id=\"6b53f17\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mercadotecnia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f02475 e-con-full e-flex e-con e-child\" data-id=\"4f02475\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e191097 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"e191097\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#solicitar-informacion\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Solicitar informaci\u00f3n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b745136 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"b745136\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/uvirtual.udv.edu.gt\/Pros\/index.php\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00bfComo inscribirme?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff99c3b full_image e-flex e-con-boxed e-con e-parent\" data-id=\"ff99c3b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-690596b e-flex e-con-boxed e-con e-parent\" data-id=\"690596b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-13b8622 e-con-full contenedor e-flex e-con e-child\" data-id=\"13b8622\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0649ebd e-grid e-con-full e-con e-child\" data-id=\"0649ebd\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3a0854f e-con-full e-flex e-con e-child\" data-id=\"3a0854f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af4522d elementor-widget elementor-widget-heading\" data-id=\"af4522d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Descripci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bbad60 elementor-widget elementor-widget-text-editor\" data-id=\"5bbad60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La Licenciatura en Mercadotecnia ofrece una amplia gama de oportunidades para aquellos interesados en el mundo de los negocios, la promoci\u00f3n de productos y servicios. Si te apasiona el estudio del comportamiento del mercado, la creatividad y la planificaci\u00f3n estrat\u00e9gica, esta carrera podr\u00eda ser una excelente opci\u00f3n para ti porque obtendr\u00e1s un T\u00e9cnico Superior en Marketing Empresarial y Diplomados, a medida que avanzas en el plan de estudios. En la actualidad, el marketing digital ha cobrado una gran relevancia, debido al auge de internet y las redes sociales. El conocimiento y dominio de herramientas digitales, redes sociales y an\u00e1lisis de datos, son fundamentales para los profesionales de marketing en el entorno actual.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f83929 e-con-full e-flex e-con e-child\" data-id=\"1f83929\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-111050b e-con-full e-flex e-con e-child\" data-id=\"111050b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c435e11 elementor-widget elementor-widget-heading\" data-id=\"c435e11\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Detalles<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7134a5 e-con-full e-flex e-con e-child\" data-id=\"f7134a5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-85a036a e-con-full e-flex e-con e-child\" data-id=\"85a036a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee15ebd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ee15ebd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nivel acad\u00e9mico<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b59f41a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b59f41a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Licenciaturas<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8cdc786 e-con-full e-flex e-con e-child\" data-id=\"8cdc786\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac5c7d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2ac5c7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sede<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25cb2f0 elementor-widget__width-initial lista elementor-widget elementor-widget-text-editor\" data-id=\"25cb2f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Guatemala<\/li><li>Huehutenango<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49025d5 e-con-full e-flex e-con e-child\" data-id=\"49025d5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a2fa73 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2a2fa73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Duraci\u00f3n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2813b29 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2813b29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">4 a\u00f1os<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b202be e-con-full e-flex e-con e-child\" data-id=\"1b202be\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b16fd6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6b16fd6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Jornada<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d63869 elementor-widget__width-initial lista elementor-widget elementor-widget-text-editor\" data-id=\"3d63869\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Plan diario<\/li><li>Plan fin de semana<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6eba715 e-con-full e-flex e-con e-child\" data-id=\"6eba715\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0436752 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0436752\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">Pensum<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cc8e88 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2cc8e88\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Semestral<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6f397a e-con-full e-flex e-con e-child\" data-id=\"e6f397a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b119229 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b119229\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Modalidad<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c060ad2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c060ad2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>H\u00edbrido, Plan S\u00e1bado, Virtual<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dfbce58 e-flex e-con-boxed e-con e-parent\" data-id=\"dfbce58\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d137ee1 e-con-full contenedor e-flex e-con e-child\" data-id=\"d137ee1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86fe934 elementor-widget elementor-widget-heading\" data-id=\"86fe934\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pensum de la carrera<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea327e9 e-grid e-con-full pensum e-con e-child\" data-id=\"ea327e9\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c9f6c93 e-con-full e-flex e-con e-child\" data-id=\"c9f6c93\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9f0531 elementor-widget elementor-widget-n-accordion\" data-id=\"d9f0531\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2280\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2280\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Primer a\u00f1o <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2280\" class=\"elementor-element elementor-element-5fdd6b4 e-con-full e-flex e-con e-child\" data-id=\"5fdd6b4\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2280\" class=\"elementor-element elementor-element-24762ca e-grid e-con-full e-con e-child\" data-id=\"24762ca\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e33f23 elementor-widget elementor-widget-text-editor\" data-id=\"0e33f23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Primer Semestre<\/h2><ul><li>Matem\u00e1tica para la Empresa I.<\/li><li>Contabilidad General.<\/li><li>Administraci\u00f3n I.<\/li><li>Econom\u00eda y Empresa.<\/li><li>Taller de Escritura Profesional.<\/li><li>Tecnolog\u00edas de Informaci\u00f3n y \u00a0Comunicaci\u00f3n I.<\/li><li>Fundamentos Institucionales.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6760934 elementor-widget elementor-widget-text-editor\" data-id=\"6760934\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Segundo Semestre<\/h2><ul><li>Matem\u00e1tica para la Empresa II.<\/li><li>Tecnolog\u00edas de Informaci\u00f3n y \u00a0Comunicaci\u00f3n II (Virtual).<\/li><li>Mercadotecnia.<\/li><li>T\u00e9cnicas de Investigaci\u00f3n.<\/li><li>Estad\u00edstica.<\/li><li>Publicidad.<\/li><li>Contabilidad Financiera.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2281\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2281\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Segundo a\u00f1o <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2281\" class=\"elementor-element elementor-element-b688be6 e-con-full e-flex e-con e-child\" data-id=\"b688be6\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2281\" class=\"elementor-element elementor-element-5ca02a2 e-grid e-con-full e-con e-child\" data-id=\"5ca02a2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8886ce1 elementor-widget elementor-widget-text-editor\" data-id=\"8886ce1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Tercer Semestre<\/h2><ul><li>An\u00e1lisis de las Decisiones del Consumidor.<\/li><li>Investigaci\u00f3n de Mercados.<\/li><li>Pron\u00f3stico para Mercadeo y Ventas.<\/li><li>Business Analytics.<\/li><li>Neuromarketing.<\/li><li>Matem\u00e1tica Financiera.<\/li><\/ul><div>\u00a0<\/div><p style=\"color: #e47b24;\"><strong>Al concluir y aprobar los cursos del primer al tercer semestre obtienes el Diplomado en Investigaci\u00f3n de Mercados.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98ab6e9 elementor-widget elementor-widget-text-editor\" data-id=\"98ab6e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Cuarto Semestre<\/h2><ul><li>Entorno Econ\u00f3mico para los Negocios.<\/li><li>T\u00e9cnicas de Ventas.<\/li><li>Estrategia y Fijaci\u00f3n de Precios.<\/li><li>Canales de Distribuci\u00f3n.<\/li><li>Desarrollo de Estrategias Publicitarias y de Promoci\u00f3n.<\/li><li>Planeaci\u00f3n Estrat\u00e9gica.<\/li><li>Marca Personal y Emprendimiento.<\/li><li>Ingl\u00e9s A1.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c615b0 e-con-full e-flex e-con e-child\" data-id=\"4c615b0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7b4469d e-con-full e-flex e-con e-child\" data-id=\"7b4469d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91b007c elementor-widget elementor-widget-n-accordion\" data-id=\"91b007c\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1520\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1520\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Tercer a\u00f1o <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1520\" class=\"elementor-element elementor-element-e0b1d01 e-con-full e-flex e-con e-child\" data-id=\"e0b1d01\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1520\" class=\"elementor-element elementor-element-90ae19c e-grid e-con-full e-con e-child\" data-id=\"90ae19c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6adab03 elementor-widget elementor-widget-text-editor\" data-id=\"6adab03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Quinto Semestre<\/h2><ul><li>Trade Marketing<\/li><li>Branding e Innovaci\u00f3n de Productos<\/li><li>Legislaci\u00f3n de Patentes y Marcas<\/li><li>Finanzas para la Mercadotecnia y Publicidad<\/li><li>Planeaci\u00f3n Estrat\u00e9gica del Mercadeo<\/li><li>Mercadeo de Servicios<\/li><li>Innovaci\u00f3n y Competitividad<\/li><li>Ingl\u00e9s A2<\/li><\/ul><div>\u00a0<\/div><div>\u00a0<\/div><p><strong style=\"color: #e47b24;\">*Al concluir y aprobar los cursos del cuarto y quinto semestre obtienes el Diplomado en Estrategias de Mercadeo.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3a6003 elementor-widget elementor-widget-text-editor\" data-id=\"e3a6003\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Sexto Semestre<\/h2><ul><li>Mercadeo Digital<\/li><li>Econom\u00eda Digital e Ebusiness<\/li><li>Marketing de Contenidos<\/li><li>Emprendimiento<\/li><li>Social Media<\/li><li>Comunicaci\u00f3n Estrat\u00e9gica<\/li><li>Ingl\u00e9s B1<\/li><\/ul><div>\u00a0<\/div><p><strong style=\"color: #e47b24;\">*Al concluir y aprobar los cursos del sexto semestre obtienes el Diplomado en Marketing Digital.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1521\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1521\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Cuarto a\u00f1o <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1521\" class=\"elementor-element elementor-element-4b95418 e-con-full e-flex e-con e-child\" data-id=\"4b95418\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1521\" class=\"elementor-element elementor-element-3daaf32 e-grid e-con-full e-con e-child\" data-id=\"3daaf32\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bd1ebd elementor-widget elementor-widget-text-editor\" data-id=\"9bd1ebd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>S\u00e9ptimo Semestre<\/h2><ul><li>Creaci\u00f3n de Empresas I<\/li><li>Formulaci\u00f3n de Proyectos de Mercadeo<\/li><li>Comercio Internacional<\/li><li>Gesti\u00f3n Estrat\u00e9gica de Marcas<\/li><li>Direcci\u00f3n Estrat\u00e9gica de Ventas y Comercializaci\u00f3n<\/li><li style=\"font-size: 14px;\">Mercadeo Internacional<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e015488 elementor-widget elementor-widget-text-editor\" data-id=\"e015488\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Octavo Semestre<\/h2><ul><li>Estudio de Casos de Decisiones Estrat\u00e9gicas<\/li><li>Marketing Especiales<\/li><li>Creaci\u00f3n de Empresas II<\/li><li>Pr\u00e1ctica Profesional Supervisada<\/li><li>Taller de Negociaci\u00f3n<\/li><li>Liderazgo y Pensamiento Disruptivo<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1521\" class=\"elementor-element elementor-element-16070ca e-con-full e-flex e-con e-child\" data-id=\"16070ca\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b202083 elementor-widget elementor-widget-text-editor\" data-id=\"b202083\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong style=\"color: #e47b24;\">Al concluir y aprobar los cursos del s\u00e9ptimo y octavo semestre obtienes el Diplomado en Proyectos de Marketing Especiales.<\/strong>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bcbdd9 elementor-widget elementor-widget-text-editor\" data-id=\"3bcbdd9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Nota:<\/strong> El p\u00e9nsum de estudios puede ser actualizado oportunamente. Las modificaciones tienen efecto a partir de la resoluci\u00f3n oficial emitida por el Consejo Directivo de la Universidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-672848e elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"672848e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ea9c249 e-con-full contenedor e-flex e-con e-child\" data-id=\"ea9c249\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-43a9ba9 e-grid e-con-full e-con e-child\" data-id=\"43a9ba9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0de321d elementor-widget elementor-widget-image\" data-id=\"0de321d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"620\" height=\"350\" src=\"https:\/\/udv.edu.gt\/wp-content\/uploads\/2025\/12\/Carrera-Licenciatura-en-mercadotecnia.jpg\" class=\"attachment-large size-large wp-image-10215\" alt=\"\" srcset=\"https:\/\/udv.edu.gt\/wp-content\/uploads\/2025\/12\/Carrera-Licenciatura-en-mercadotecnia.jpg 620w, https:\/\/udv.edu.gt\/wp-content\/uploads\/2025\/12\/Carrera-Licenciatura-en-mercadotecnia-300x169.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e1a680 e-con-full e-flex e-con e-child\" data-id=\"1e1a680\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8b10e0 elementor-widget elementor-widget-heading\" data-id=\"e8b10e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Perfil del Egresado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b139d70 elementor-widget elementor-widget-text-editor\" data-id=\"b139d70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Graduado<\/p><p>El profesional a nivel de Licenciatura podr\u00e1:<\/p><ol><li>Elaborar investigaciones de mercado de productos y servicios.<\/li><li>Definir el mercado y el grupo objetivo de los productos y servicios de una empresa.<\/li><li>Analizar informaci\u00f3n para inteligencia de mercados y toma de decisiones.<\/li><li>Desarrollar canales de distribuci\u00f3n.<\/li><li>Dise\u00f1ar productos y servicios.<\/li><li>Desarrollar estrategias para el crecimiento y fortalecimiento de una marca.<\/li><li>Dise\u00f1ar, desarrollar y dirigir el plan de mercadeo de la empresa.<\/li><li>Desarrollar el marketing operativo adecuado para el punto de venta.<\/li><li>Plantear, presentar y dirigir estrategias de mercadeo especiales para proyectos de mercadeo deportivo, pol\u00edtico, ecol\u00f3gico, social y religioso.<\/li><li>Implementar estrategias para mercadeo digital.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c12ad9 elementor-align-left elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"3c12ad9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leer m\u00e1s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9703d33 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"9703d33\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-59c820a e-con-full contenedor e-flex e-con e-child\" data-id=\"59c820a\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a68b40e e-grid e-con-full e-con e-child\" data-id=\"a68b40e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18cb4bf elementor-widget elementor-widget-heading\" data-id=\"18cb4bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mercado Laboral<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e87b9e elementor-widget-mobile__width-inherit faqs elementor-widget elementor-widget-n-accordion\" data-id=\"3e87b9e\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6550\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-6550\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u00c1reas <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"25\" viewBox=\"0 0 25 25\" fill=\"none\"><rect width=\"25\" height=\"25\" rx=\"12.5\" fill=\"#E9EAE8\"><\/rect><path d=\"M16.7431 12.5H12.5005H8.25781\" stroke=\"#888B8D\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"25\" viewBox=\"0 0 25 25\" fill=\"none\"><rect width=\"25\" height=\"25\" rx=\"12.5\" fill=\"#E9EAE8\"><\/rect><path d=\"M16.7431 12.5H12.5005M12.5005 12.5H8.25781M12.5005 12.5V8.25733M12.5005 12.5V16.7427\" stroke=\"#888B8D\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6550\" class=\"elementor-element elementor-element-34b45ae e-con-full e-flex e-con e-child\" data-id=\"34b45ae\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bedc9d5 elementor-widget elementor-widget-text-editor\" data-id=\"bedc9d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol><li>Optar a cargos nivel gerencial en las \u00e1reas de mercadeo, ventas, marcas, productos, investigador de mercado.<\/li><li>La carrera tambi\u00e9n le proporciona las competencias necesarias para poner su propio negocio. El mercado laboral, lo constituyen empresas de los sectores, comercial o de servicios, sean \u00e9stas de car\u00e1cter lucrativo o no lucrativo, peque\u00f1as, medianas o grandes.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82db7a5 e-flex e-con-boxed e-con e-parent\" data-id=\"82db7a5\" data-element_type=\"container\" id=\"solicitar-informacion\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42828af elementor-widget elementor-widget-heading\" data-id=\"42828af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solicitar informaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90085a0 e-con-full formulario e-flex e-con e-child\" data-id=\"90085a0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83d0cdb formulario_de_carreras elementor-widget elementor-widget-shortcode\" data-id=\"83d0cdb\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><script src=\"https:\/\/www.google.com\/recaptcha\/api.js?render=6LfXpS0sAAAAAGVIh2vtCxzWtRTiG59Rw4UGkfHD\"><\/script>\r\n\r\n<META HTTP-EQUIV=\"Content-type\" CONTENT=\"text\/html; charset=UTF-8\">\r\n\r\n<style>\r\n  .label-required::after { content:\" *\"; color:#c62828; } \/* asterisco rojo *\/\r\n  .helper-text { text-align:right; font-size:12px; color:#666; margin-top:8px; }\r\n<\/style>\r\n\r\n    <form\r\n    action=\"https:\/\/webto.salesforce.com\/servlet\/servlet.WebToLead?encoding=UTF-8&orgId=00DHp000002yzQL\"\r\n    method=\"POST\"  id=\"udv-lead-form\">\r\n      <!-- Contenedor de cuadr\u00edcula -->\r\n      <div style=\"display: grid; grid-template-columns: auto; gap: 20px;\">\r\n        <!-- Campo Nombre -->\r\n        <div>\r\n          <label for=\"first_name\" class=\"label-required\">Nombre<\/label>\r\n          <input id=\"first_name\" maxlength=\"40\" name=\"first_name\" size=\"20\" type=\"text\"\r\n                 required\r\n                 minlength=\"2\"\r\n                 title=\"El nombre es obligatorio (m\u00e1ximo 40 caracteres)\" \/>\r\n        <\/div>\r\n        <!-- Campo Apellidos -->\r\n        <div>\r\n          <label for=\"last_name\" class=\"label-required\">Apellidos<\/label>\r\n          <input id=\"last_name\" maxlength=\"40\" name=\"last_name\" size=\"20\" type=\"text\"\r\n                 required\r\n                 minlength=\"2\"\r\n                 title=\"Los apellidos son obligatorios (m\u00e1ximo 40 caracteres)\" \/>\r\n        <\/div>\r\n        <!-- Campo Correo Electr\u00f3nico -->\r\n        <div>\r\n          <label for=\"email\" class=\"label-required\">Correo electr\u00f3nico<\/label>\r\n          <input id=\"email\" maxlength=\"80\" name=\"email\" size=\"20\" type=\"email\"\r\n                 required\r\n                 pattern=\"[a-zA-Z0-9._%+\\-]+@[a-zA-Z0-9.\\-]+\\.[a-zA-Z]{2,}\"\r\n                 title=\"Ingresa un correo electr\u00f3nico v\u00e1lido (ejemplo: nombre@dominio.com)\" \/>\r\n        <\/div>\r\n        <!-- Campo Tel\u00e9fono -->\r\n        <div>\r\n          <label for=\"00NRh00000E1edM\" class=\"label-required\">Tel\u00e9fono<\/label>\r\n          <!-- Campo actualizado por Salesforce: solo permite 8 d\u00edgitos num\u00e9ricos -->\r\n          <input id=\"00NRh00000E1edM\" name=\"00NRh00000E1edM\" maxlength=\"8\" size=\"20\" type=\"tel\"\r\n                 required\r\n                 inputmode=\"numeric\"\r\n                 pattern=\"[0-9]{8}\"\r\n                 autocomplete=\"tel-national\"\r\n                 title=\"Ingresa exactamente 8 d\u00edgitos num\u00e9ricos\" \/>\r\n        <\/div>\r\n\r\n    <!-- comentario -->\r\n    <div>\r\n      <label for=\"00NRh000007eO4P\">Comentario<\/label>\r\n      <input id=\"00NRh000007eO4P\" maxlength=\"50\" name=\"00NRh000007eO4P\" size=\"20\" type=\"text\"\r\n             title=\"M\u00e1ximo 50 caracteres\"\/>\r\n    <\/div>\r\n  <\/div>\r\n\r\n<!-- Campo oculto FACULTAD: c\u00f3digo de la Facultad seleccionada en WordPress\r\n     API Name en Salesforce: facultad__c (Picklist)\r\n     Se puebla con el valor del elemento #cod_facultad (atributo data-facultad) -->\r\n<input id=\"00NRh000007eOSb\" name=\"00NRh000007eOSb\" type=\"hidden\" value=\"\">\r\n\r\n<!-- Campo oculto CARRERA: c\u00f3digo de la Carrera seleccionada en WordPress\r\n     API Name en Salesforce: Carrera__c (Picklist)\r\n     DurableId: 00NRh00000E2Tc9\r\n     Se puebla con el valor del elemento #cod_carrera (atributo data-carrera) -->\r\n<input id=\"00NRh00000E2Tc9\" name=\"00NRh00000E2Tc9\" type=\"hidden\" value=\"\">\r\n\r\n  <!-- origen - Web -Facebook- sitio-web -Otros -->\r\n  <input id=\"lead_source\" name=\"lead_source\" type=\"hidden\" value=\"P\u00e1gina Web\" maxlength=\"100\" size=\"20\" \/>\r\n  <!-- enviar la URL exacta de donde esta ubicado el formulario -->\r\n  <!-- <input type=hidden name=\"oid\" value=\"00DU1022022KzNz\"> -->\r\n  <input type=hidden name=\"oid\" value=\"00DHp000002yzQL\">\r\n  <input type=hidden name=\"retURL\" value=\"\">\r\n  <!-- agregar -->\r\n  <!-- <div style=\"margin-top:15px;\">\r\n    <div class=\"g-recaptcha\" data-sitekey=\"\"><\/div>\r\n  <\/div> -->\r\n\r\n  <!-- <input type=\"hidden\" name=\"g-recaptcha-response\" id=\"g-recaptcha-response\"> -->\r\n\r\n  <div style=\"text-align: center; margin-top: 20px;\">\r\n    <!-- Bot\u00f3n de env\u00edo: inicia DESHABILITADO; se habilita solo cuando todos los\r\n         campos obligatorios tienen datos v\u00e1lidos. -->\r\n    <input type=\"submit\" name=\"enviar\" value=\"Enviar solicitud\" id=\"submit_btn\"\r\n      disabled\r\n      onmouseover=\"if(!this.disabled){this.style.backgroundColor='#000545';}\"\r\n      onmouseout=\"if(!this.disabled){this.style.backgroundColor='#967300';}\">\r\n  <\/div>\r\n\r\n        <p class=\"helper-text\" style=\"color: white;\">Los campos con <span style=\"color:#c62828;text-align: left;\">*<\/span> son obligatorios.<\/p>\r\n\r\n<\/form>\r\n<script>\r\njQuery(function ($) {\r\n\r\n        \/**\r\n         * Asigna el c\u00f3digo de FACULTAD al campo oculto facultad__c (00NRh000007eOSb)\r\n         * Lee el valor del elemento con id=\"cod_facultad\" (atributo data-facultad)\r\n         * inyectado por el cat\u00e1logo de WordPress.\r\n         *\/\r\n        function asignarFacultad() {\r\n            var span = document.getElementById('cod_facultad');\r\n            var spanLegado = document.getElementById('cod_carrera');\r\n            var input = document.getElementById('00NRh000007eOSb');\r\n\r\n            if (!input) {\r\n                return;\r\n            }\r\n\r\n            var facultad = span\r\n                ? (span.getAttribute('data-facultad') || '')\r\n                : (spanLegado ? (spanLegado.getAttribute('data-carrera') || '') : '');\r\n\r\n            if (facultad) {\r\n                input.value = facultad;\r\n                console.info('[UDV Web-to-Lead V2] Facultad=' + facultad);\r\n\r\n                if (!span && spanLegado) {\r\n                    console.warn('[UDV Web-to-Lead V2] Marcador legado de facultad detectado.');\r\n                }\r\n            }\r\n        }\r\n\r\n        \/**\r\n         * Asigna el c\u00f3digo de CARRERA al campo oculto Carrera__c (00NRh00000E2Tc9)\r\n         * Lee el valor del elemento con id=\"cod_carrera\" (atributo data-carrera)\r\n         * inyectado por el cat\u00e1logo de WordPress.\r\n         *\/\r\n        function asignarCarrera() {\r\n            var span = document.getElementById('cod_carrera');\r\n            var input = document.getElementById('00NRh00000E2Tc9');\r\n\r\n            if (!span || !input) {\r\n                return;\r\n            }\r\n\r\n            \/\/ Durante la migraci\u00f3n, el marcador legado #cod_carrera solo debe\r\n            \/\/ considerarse carrera si ya existe el marcador separado de facultad.\r\n            var carrera = document.getElementById('cod_facultad')\r\n                ? (span.getAttribute('data-carrera') || '')\r\n                : '';\r\n\r\n            if (carrera) {\r\n                input.value = carrera;\r\n                console.info('[UDV Web-to-Lead V2] Carrera=' + carrera);\r\n            }\r\n        }\r\n\r\n        function actualizarRetURL() {\r\n            var retInput = document.querySelector('input[name=\"retURL\"]');\r\n            if (!retInput) return;\r\n\r\n            var baseUrl = window.location.origin + window.location.pathname;\r\n            if (!baseUrl.endsWith('\/')) baseUrl += '\/';\r\n\r\n            if (baseUrl.includes('\/carrera\/')) {\r\n                retInput.value = baseUrl + 'gracias-hemos-recibido-tu-solicitud\/';\r\n            }\r\n        }\r\n\r\n        \/\/ \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\r\n        \/\/  VALIDACI\u00d3N DE CAMPOS Y CONTROL DEL BOT\u00d3N SUBMIT\r\n        \/\/ \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\r\n\r\n        \/\/ Regex de validaci\u00f3n\r\n        var RE_EMAIL = \/^[a-zA-Z0-9._%+\\-]+@[a-zA-Z0-9.\\-]+\\.[a-zA-Z]{2,}$\/;\r\n        var RE_PHONE = \/^[0-9]{8}$\/;\r\n\r\n        \/**\r\n         * Tel\u00e9fono: forzar que SOLO se puedan ingresar d\u00edgitos y m\u00e1ximo 8.\r\n         * El campo #00NRh00000E1edM acepta la entrada del usuario, limpia el\r\n         * valor y lo env\u00eda directamente al nuevo campo indicado por Salesforce.\r\n         *\/\r\n        function configurarTelefono() {\r\n            var display = document.getElementById('00NRh00000E1edM');\r\n            if (!display) return;\r\n\r\n            \/\/ Filtrar entrada: solo d\u00edgitos, m\u00e1ximo 8\r\n            display.addEventListener('input', function () {\r\n                var digits = display.value.replace(\/\\D\/g, '').slice(0, 8);\r\n                display.value = digits;\r\n                revalidar();\r\n            });\r\n\r\n            \/\/ Bloquear teclas no num\u00e9ricas (permitiendo navegaci\u00f3n, borrado, copiar\/pegar)\r\n            display.addEventListener('keydown', function (e) {\r\n                var allowed = ['Backspace','Delete','Tab','ArrowLeft','ArrowRight',\r\n                               'ArrowUp','ArrowDown','Home','End','Enter'];\r\n                if (allowed.indexOf(e.key) !== -1) return;\r\n                if (e.ctrlKey || e.metaKey) return;\r\n                if (!\/^\\d$\/.test(e.key)) e.preventDefault();\r\n            });\r\n\r\n            \/\/ Sincronizar al perder foco (por si pegaron contenido con caracteres extra)\r\n            display.addEventListener('blur', function () {\r\n                var digits = display.value.replace(\/\\D\/g, '').slice(0, 8);\r\n                display.value = digits;\r\n                revalidar();\r\n            });\r\n        }\r\n\r\n        \/**\r\n         * Verifica si todos los campos obligatorios son v\u00e1lidos y\r\n         * habilita\/deshabilita el bot\u00f3n de env\u00edo en consecuencia.\r\n         *\r\n         * Campos obligatorios:\r\n         *   - first_name: no vac\u00edo, m\u00ednimo 2 caracteres, m\u00e1ximo 40\r\n         *   - last_name:  no vac\u00edo, m\u00ednimo 2 caracteres, m\u00e1ximo 40\r\n         *   - email:      formato de correo v\u00e1lido\r\n         *   - 00NRh00000E1edM: exactamente 8 d\u00edgitos\r\n         *\r\n         * Campo opcional (no bloquea el env\u00edo):\r\n         *   - 00NRh000007eO4P (Comentario): si tiene valor, m\u00e1ximo 50 caracteres\r\n         *\/\r\n        function esFormularioValido() {\r\n            var nombre     = document.getElementById('first_name');\r\n            var apellidos  = document.getElementById('last_name');\r\n            var email      = document.getElementById('email');\r\n            var telefono   = document.getElementById('00NRh00000E1edM');\r\n\r\n            if (!nombre || !apellidos || !email || !telefono) return false;\r\n\r\n            var vNombre    = (nombre.value || '').trim();\r\n            var vApellidos = (apellidos.value || '').trim();\r\n            var vEmail     = (email.value || '').trim();\r\n            var vTelefono  = (telefono.value || '').trim();\r\n\r\n            if (vNombre.length < 2 || vNombre.length > 40) return false;\r\n            if (vApellidos.length < 2 || vApellidos.length > 40) return false;\r\n            if (!RE_EMAIL.test(vEmail)) return false;\r\n            if (!RE_PHONE.test(vTelefono)) return false;\r\n\r\n            return true;\r\n        }\r\n\r\n        function revalidar() {\r\n            var btn = document.getElementById('submit_btn');\r\n            if (!btn) return;\r\n\r\n            if (esFormularioValido()) {\r\n                btn.disabled = false;\r\n                btn.style.backgroundColor = '#967300';\r\n                btn.style.cursor = 'pointer';\r\n                btn.style.opacity = '1';\r\n            } else {\r\n                btn.disabled = true;\r\n                btn.style.backgroundColor = '#9ca3af';\r\n                btn.style.cursor = 'not-allowed';\r\n                btn.style.opacity = '0.7';\r\n            }\r\n        }\r\n\r\n        \/**\r\n         * Vincula los listeners de revalidaci\u00f3n a los campos obligatorios.\r\n         *\/\r\n        function configurarValidacion() {\r\n            var ids = ['first_name', 'last_name', 'email'];\r\n            ids.forEach(function (id) {\r\n                var el = document.getElementById(id);\r\n                if (el) {\r\n                    el.addEventListener('input', revalidar);\r\n                    el.addEventListener('blur',  revalidar);\r\n                }\r\n            });\r\n        }\r\n\r\n        \/**\r\n         * Protecci\u00f3n adicional: si por alg\u00fan motivo se dispara el submit con\r\n         * campos inv\u00e1lidos (por ejemplo si alguien manipula el bot\u00f3n v\u00eda DevTools),\r\n         * cancelar el env\u00edo.\r\n         *\/\r\n        function configurarSubmit() {\r\n            var form = document.getElementById('udv-lead-form');\r\n            if (!form) return;\r\n\r\n            form.addEventListener('submit', function (e) {\r\n                if (!esFormularioValido()) {\r\n                    e.preventDefault();\r\n                    alert('Por favor completa todos los campos obligatorios correctamente.');\r\n                }\r\n            });\r\n        }\r\n\r\n        \/\/ \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\r\n        \/\/  INICIALIZACI\u00d3N\r\n        \/\/ \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\r\n\r\n        \/\/ Asignaciones desde WordPress\r\n        asignarFacultad();\r\n        asignarCarrera();\r\n        actualizarRetURL();\r\n\r\n        \/\/ Reintento por si Elementor carga tarde\r\n        setTimeout(asignarFacultad, 800);\r\n        setTimeout(asignarFacultad, 1500);\r\n\r\n        setTimeout(asignarCarrera, 800);\r\n        setTimeout(asignarCarrera, 1500);\r\n\r\n        setTimeout(actualizarRetURL, 800);\r\n        setTimeout(actualizarRetURL, 1500);\r\n\r\n        \/\/ Validaci\u00f3n y control del bot\u00f3n submit\r\n        configurarTelefono();\r\n        configurarValidacion();\r\n        configurarSubmit();\r\n        revalidar();  \/\/ estado inicial del bot\u00f3n (deshabilitado)\r\n\r\n    });\r\n <\/script>\r\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e4d81d elementor-widget elementor-widget-html\" data-id=\"9e4d81d\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<span id=\"cod_facultad\" data-facultad=\"FCAC\"><\/span>\n<span id=\"cod_carrera\" data-carrera=\"LM-L\"><\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed2b0cb e-flex e-con-boxed e-con e-parent\" data-id=\"ed2b0cb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8eb135b e-con-full contenedor e-flex e-con e-child\" data-id=\"8eb135b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b4ee04 elementor-widget elementor-widget-heading\" data-id=\"2b4ee04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a1Nos encantar\u00eda saber de ti!<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b848fb e-con-full e-flex e-con e-child\" data-id=\"0b848fb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6d0053 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"a6d0053\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a 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