{"id":1875,"date":"2025-09-08T18:50:55","date_gmt":"2025-09-08T16:50:55","guid":{"rendered":"https:\/\/udv.edu.gt\/?page_id=1875"},"modified":"2026-02-12T21:13:36","modified_gmt":"2026-02-12T20:13:36","slug":"maestria-en-direccion-estrategica-de-mercadeo","status":"publish","type":"page","link":"https:\/\/udv.edu.gt\/en\/carrera\/maestria-en-direccion-estrategica-de-mercadeo\/","title":{"rendered":"Maestr\u00eda En Direcci\u00f3n Estrat\u00e9gica De Mercadeo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1875\" class=\"elementor elementor-1875\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-627c5ca e-flex e-con-boxed e-con e-parent\" data-id=\"627c5ca\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b4997f0 e-con-full imagen__banner e-flex e-con e-child\" data-id=\"b4997f0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c62668 e-con-full e-flex e-con e-child\" data-id=\"5c62668\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2963e4e contenedor e-con-full e-flex e-con e-child\" data-id=\"2963e4e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e6ba6f elementor-widget elementor-widget-text-editor\" data-id=\"6e6ba6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/udv.edu.gt\/\">Inicio<\/a> \/ <a href=\"https:\/\/udv.edu.gt\/oferta-educativa\/\">Qu\u00e9 estudiar<\/a> \/ <a href=\"https:\/\/udv.edu.gt\/facultad\">Facultades<\/a> \/ <a href=\"https:\/\/udv.edu.gt\/facultad\/facultad-de-ciencias-administrativas-y-comerciales\/\">Ciencias Administrativas y Comerciales<\/a> \/ <a href=\"https:\/\/udv.edu.gt\/facultad\/facultad-de-ciencias-administrativas-y-comerciales\/#maestrias\">Maestr\u00edas<\/a>\u00a0\/ Direcci\u00f3n Estrat\u00e9gica de Mercadeo<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b5c848 e-grid e-con-full e-con e-child\" data-id=\"0b5c848\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2777f73 e-con-full e-flex e-con e-child\" data-id=\"2777f73\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a792a62 elementor-widget elementor-widget-text-editor\" data-id=\"a792a62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">Maestr\u00edas<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b53f17 elementor-widget elementor-widget-heading\" data-id=\"6b53f17\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Direcci\u00f3n Estrat\u00e9gica de Mercadeo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f02475 e-con-full e-flex e-con e-child\" data-id=\"4f02475\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e191097 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"e191097\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#solicitar-informacion\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Solicitar informaci\u00f3n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b745136 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"b745136\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/uvirtual.udv.edu.gt\/Pros\/index.php\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00bfComo inscribirme?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff99c3b full_image e-flex e-con-boxed e-con e-parent\" data-id=\"ff99c3b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-690596b e-flex e-con-boxed e-con e-parent\" data-id=\"690596b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-13b8622 e-con-full contenedor e-flex e-con e-child\" data-id=\"13b8622\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0649ebd e-grid e-con-full e-con e-child\" data-id=\"0649ebd\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3a0854f e-con-full e-flex e-con e-child\" data-id=\"3a0854f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af4522d elementor-widget elementor-widget-heading\" data-id=\"af4522d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Descripci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bbad60 elementor-widget elementor-widget-text-editor\" data-id=\"5bbad60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El programa est\u00e1 conformado por cinco m\u00f3dulos independientes en \u00e1reas de: marketing digital, data science para mercadeo, branding e innovaci\u00f3n, mercadeo internacional y alta direcci\u00f3n para mercadeo. Al finalizar cada m\u00f3dulo el estudiante puede obtener el Diploma de Especializaci\u00f3n Superior en el \u00e1rea. Las metodolog\u00edas aplicadas en este programa, se enfocan en el desarrollo de competencias directivas, habilidades y actitudes de trabajo en equipo, para que los egresados sepan tomar decisiones y resolver problemas empresariales de forma estrat\u00e9gica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f83929 e-con-full e-flex e-con e-child\" data-id=\"1f83929\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-111050b e-con-full e-flex e-con e-child\" data-id=\"111050b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c435e11 elementor-widget elementor-widget-heading\" data-id=\"c435e11\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Detalles<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7134a5 e-con-full e-flex e-con e-child\" data-id=\"f7134a5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-85a036a e-con-full e-flex e-con e-child\" data-id=\"85a036a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee15ebd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ee15ebd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nivel acad\u00e9mico<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b59f41a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b59f41a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Maestr\u00edas<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8cdc786 e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"8cdc786\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac5c7d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2ac5c7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sede<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25cb2f0 elementor-widget__width-initial lista elementor-widget elementor-widget-text-editor\" data-id=\"25cb2f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Campus Huehuetenango<\/li><li>Campus Guatemala<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-574a92c e-con-full e-flex e-con e-child\" data-id=\"574a92c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a861be5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a861be5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Duraci\u00f3n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34a5fb9 elementor-widget__width-initial lista elementor-widget elementor-widget-text-editor\" data-id=\"34a5fb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2 A\u00f1os<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc9d848 e-con-full e-flex e-con e-child\" data-id=\"bc9d848\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d805ef elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3d805ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pensum<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81fac20 elementor-widget__width-initial lista elementor-widget elementor-widget-text-editor\" data-id=\"81fac20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Modular<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6f397a e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"e6f397a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b119229 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b119229\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Modalidad<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c060ad2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c060ad2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Virtual Sincr\u00f3nico<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dfbce58 e-flex e-con-boxed e-con e-parent\" data-id=\"dfbce58\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d137ee1 e-con-full contenedor e-flex e-con e-child\" data-id=\"d137ee1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86fe934 elementor-widget elementor-widget-heading\" data-id=\"86fe934\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pensum de la carrera<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea327e9 e-grid e-con-full pensum e-con e-child\" data-id=\"ea327e9\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c9f6c93 e-con-full e-flex e-con e-child\" data-id=\"c9f6c93\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9f0531 elementor-widget elementor-widget-n-accordion\" data-id=\"d9f0531\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2280\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2280\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Primer a\u00f1o <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2280\" class=\"elementor-element elementor-element-5fdd6b4 e-con-full e-flex e-con e-child\" data-id=\"5fdd6b4\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2280\" class=\"elementor-element elementor-element-24762ca e-grid e-con-full e-con e-child\" data-id=\"24762ca\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e33f23 elementor-widget elementor-widget-text-editor\" data-id=\"0e33f23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Primer M\u00f3dulo: <br \/>Marketing Digital<\/h2><ul><li>Econom\u00eda Digital e E-business.<\/li><li>Mobile Marketing.<\/li><li>Gerencia de Social Media.<\/li><li>Plan de Marketing Digital.<\/li><li>Desarrollo de Campa\u00f1as Integradas\u00a0de Marketing Digital.<\/li><li>Seminario de Direcci\u00f3n Estrat\u00e9gica del Marketing en Entornos Digitales.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6760934 elementor-widget elementor-widget-text-editor\" data-id=\"6760934\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Segundo M\u00f3dulo: <br \/>Inteligencia y Anal\u00edtica de Negocios<\/h2><ul><li>Estad\u00edstica para la Toma de Decisiones.<\/li><li>Business Intelligence.<\/li><li>Business Analytics.<\/li><li>Introducci\u00f3n al Big Data.<\/li><li>Lean Six Management.<\/li><li>Seminario de Big Data y Data Science.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2280\" class=\"elementor-element elementor-element-b6f3f7f e-grid e-con-full e-con e-child\" data-id=\"b6f3f7f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-087e6f3 elementor-widget elementor-widget-text-editor\" data-id=\"087e6f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Tercer M\u00f3dulo: <br \/>Branding e Innovaci\u00f3n<\/h2><ul><li>Innovaci\u00f3n y Creatividad Empresarial.<\/li><li>Ergonom\u00eda y Dise\u00f1o para la Innovaci\u00f3n de Producto.<\/li><li>Dise\u00f1o de Servicios y Experiencias.<\/li><li>Branding e Identidad Visual Corporativa.<\/li><li>Gerencia Estrat\u00e9gica de Marcas.<\/li><li>Seminario de Innovaci\u00f3n y Branding.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c615b0 e-con-full e-flex e-con e-child\" data-id=\"4c615b0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7b4469d e-con-full e-flex e-con e-child\" data-id=\"7b4469d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91b007c elementor-widget elementor-widget-n-accordion\" data-id=\"91b007c\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1520\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1520\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Segundo A\u00f1o <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1520\" class=\"elementor-element elementor-element-e0b1d01 e-con-full e-flex e-con e-child\" data-id=\"e0b1d01\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1520\" class=\"elementor-element elementor-element-90ae19c e-grid e-con-full e-con e-child\" data-id=\"90ae19c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6adab03 elementor-widget elementor-widget-text-editor\" data-id=\"6adab03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Cuarto M\u00f3dulo: <br \/>Mercadeo Internacional<\/h2><ul><li>Mercadeo Internacional.<\/li><li>An\u00e1lisis del Entorno Internacional para los Negocios.<\/li><li>Estrategias de Producto y Servicios\u00a0para la Exportaci\u00f3n.<\/li><li>Estrategias de Precios Internacionales.<\/li><li>Branding Internacional.<\/li><li>Negociaci\u00f3n Intercultural.<\/li><li>Seminario de Casos en Estrategias de Internacionalizaci\u00f3n.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3a6003 elementor-widget elementor-widget-text-editor\" data-id=\"e3a6003\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Quinto M\u00f3dulo: <br \/>Alta Direcci\u00f3n para Mercadeo<\/h2><ul><li>Direcci\u00f3n Estrat\u00e9gica de Ventas.<\/li><li>Direcci\u00f3n Estrat\u00e9gica de la Publicidad y de la Marca.<\/li><li>Finanzas Empresariales para Proyectos de Mercadeo.<\/li><li>Planificaci\u00f3n Estrat\u00e9gica de Mercadeo.<\/li><li>Seminario de Alta Direcci\u00f3n.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af83705 elementor-widget elementor-widget-text-editor\" data-id=\"af83705\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Nota:<\/strong> El p\u00e9nsum de estudios puede ser actualizado oportunamente. Las modificaciones tienen efecto a partir de la resoluci\u00f3n oficial emitida por el Consejo Directivo de la Universidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-672848e elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"672848e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ea9c249 e-con-full contenedor e-flex e-con e-child\" data-id=\"ea9c249\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-43a9ba9 e-grid e-con-full e-con e-child\" data-id=\"43a9ba9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0de321d elementor-widget elementor-widget-image\" data-id=\"0de321d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"400\" src=\"https:\/\/udv.edu.gt\/wp-content\/uploads\/2025\/09\/profile-Direccion-Estrategica-de-Mercadeo.jpg\" class=\"attachment-large size-large wp-image-2654\" alt=\"\" srcset=\"https:\/\/udv.edu.gt\/wp-content\/uploads\/2025\/09\/profile-Direccion-Estrategica-de-Mercadeo.jpg 500w, https:\/\/udv.edu.gt\/wp-content\/uploads\/2025\/09\/profile-Direccion-Estrategica-de-Mercadeo-300x240.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e1a680 e-con-full e-flex e-con e-child\" data-id=\"1e1a680\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8b10e0 elementor-widget elementor-widget-heading\" data-id=\"e8b10e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Perfil del Egresado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b139d70 elementor-widget elementor-widget-text-editor\" data-id=\"b139d70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Graduado<\/p><ol><li>Desarrollar un profundo an\u00e1lisis de los medios digitales actuales y la informaci\u00f3n empresarial necesaria para implementar estrategias de mercadeo digital.<\/li><li>Desarrollar un profundo an\u00e1lisis de la informaci\u00f3n empresarial del micro y macro entorno para poder tomar decisiones estrat\u00e9gicas de comercializaci\u00f3n, dise\u00f1o de producto y\/o servicios, publicidad y financiamiento de proyectos de marketing, que sean viables y asertivas.<\/li><li>Utilizar estrategias de innovaci\u00f3n y creatividad para el dise\u00f1o de productos y servicios que generen un incremento en la rentabilidad.<\/li><li>Proponer y dirigir un plan estrat\u00e9gico de marketing para la incursi\u00f3n de una empresa, tanto en mercados locales como internacionales.<\/li><li>Dirigir proyectos, orientar recursos financieros y liderar equipos de personas para el cumplimiento de objetivos de marketing.<\/li><li>Desarrollar un pensamiento sist\u00e9mico que permita integrar conocimientos de tendencias actuales para solucionar problemas con propuestas integrales y viables en un entorno actual y real.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c12ad9 elementor-align-left elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"3c12ad9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leer m\u00e1s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82db7a5 e-flex e-con-boxed e-con e-parent\" data-id=\"82db7a5\" data-element_type=\"container\" id=\"solicitar-informacion\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42828af elementor-widget elementor-widget-heading\" data-id=\"42828af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solicitar informaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90085a0 e-con-full formulario e-flex e-con e-child\" data-id=\"90085a0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb20874 formulario_de_carreras elementor-widget elementor-widget-shortcode\" data-id=\"fb20874\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><script src=\"https:\/\/www.google.com\/recaptcha\/api.js?render=6LfXpS0sAAAAAGVIh2vtCxzWtRTiG59Rw4UGkfHD\"><\/script>\r\n\r\n<META HTTP-EQUIV=\"Content-type\" CONTENT=\"text\/html; charset=UTF-8\">\r\n\r\n<style>\r\n  .label-required::after { content:\" *\"; color:#c62828; } \/* asterisco rojo *\/\r\n  .helper-text { text-align:right; font-size:12px; color:#666; margin-top:8px; }\r\n<\/style>\r\n\r\n    <form\r\n    action=\"https:\/\/webto.salesforce.com\/servlet\/servlet.WebToLead?encoding=UTF-8&orgId=00DHp000002yzQL\"\r\n    method=\"POST\"  id=\"udv-lead-form\">\r\n      <!-- Contenedor de cuadr\u00edcula -->\r\n      <div style=\"display: grid; grid-template-columns: auto; gap: 20px;\">\r\n        <!-- Campo Nombre -->\r\n        <div>\r\n          <label for=\"first_name\" class=\"label-required\">Nombre<\/label>\r\n          <input id=\"first_name\" maxlength=\"40\" name=\"first_name\" size=\"20\" type=\"text\" required \/>\r\n        <\/div>\r\n        <!-- Campo Apellidos -->\r\n        <div>\r\n          <label for=\"last_name\" class=\"label-required\">Apellidos<\/label>\r\n          <input id=\"last_name\" maxlength=\"80\" name=\"last_name\" size=\"20\" type=\"text\" required\/>\r\n        <\/div>\r\n        <!-- Campo Correo Electr\u00f3nico -->\r\n        <div>\r\n          <label for=\"email\" class=\"label-required\">Correo electr\u00f3nico<\/label>\r\n          <input id=\"email\" maxlength=\"80\" name=\"email\" size=\"20\" type=\"email\" required \/>\r\n        <\/div>\r\n        <!-- Campo Tel\u00e9fono -->\r\n        <div>\r\n          <label for=\"phone\" class=\"label-required\">Tel\u00e9fono<\/label>\r\n          <input id=\"phone\" maxlength=\"40\" name=\"phone\" size=\"20\" type=\"text\" required\/>\r\n        <\/div>\r\n\r\n    <!-- comentario -->\r\n    <div>\r\n      <label for=\"00NRh000007eO4P\">Comentario<\/label>\r\n      <input id=\"00NRh000007eO4P\" maxlength=\"500\" name=\"00NRh000007eO4P\" size=\"20\" type=\"text\"\/>\r\n    <\/div>\r\n  <\/div>\r\n\r\n<!--codigo nuevo para enviar el codigo a sales force que viene del archivo catalogo-facultades.php-->\r\n<input id=\"00NRh000007eOSb\" name=\"00NRh000007eOSb\" type=\"hidden\" value=\"\">\r\n\r\n<!--finaliza codigo para obtener facultades de catalogo-facultades.php-->\r\n\r\n  <!-- origen - Web -Facebook- sitio-web -Otros -->\r\n  <input id=\"lead_source\" name=\"lead_source\" type=\"hidden\" value=\"P\u00e1gina Web\" maxlength=\"100\" size=\"20\" \/>\r\n  <!-- enviar la URL exacta de donde esta ubicado el formulario -->\r\n  <!-- <input type=hidden name=\"oid\" value=\"00DU9000002KzNz\"> -->\r\n  <input type=hidden name=\"oid\" value=\"00DHp000002yzQL\">\r\n  <input type=hidden name=\"retURL\" value=\"https:\/\/udv.edu.gt\/gracias-hemos-recibido-tu-solicitud\/\">\r\n  <!-- agregar -->\r\n  <!-- <div style=\"margin-top:15px;\">\r\n    <div class=\"g-recaptcha\" data-sitekey=\"\"><\/div>\r\n  <\/div> -->\r\n\r\n  <!-- <input type=\"hidden\" name=\"g-recaptcha-response\" id=\"g-recaptcha-response\"> -->\r\n\r\n  <div style=\"text-align: center; margin-top: 20px;\">\r\n    <input type=\"submit\" name=\"enviar\" value=\"Enviar solicitud\" \r\n      onmouseover=\"this.style.backgroundColor='#000545';\"\r\n      onmouseout=\"this.style.backgroundColor='#967300';\">\r\n  <\/div>\r\n\r\n        <p class=\"helper-text\" style=\"color: white;\">Los campos con <span style=\"color:#c62828;text-align: left;\">*<\/span> son obligatorios.<\/p>\r\n\r\n<\/form>\r\n<script>\r\njQuery(function ($) {\r\n\r\n        function asignarCarrera() {\r\n            var span = document.getElementById('cod_carrera');\r\n            var input = document.getElementById('00NRh000007eOSb');\r\n\r\n            if (!span || !input) {\r\n                return;\r\n            }\r\n\r\n            var carrera = span.getAttribute('data-carrera');\r\n\r\n            if (carrera) {\r\n                input.value = carrera;\r\n            }\r\n        }\r\n\r\n        function actualizarRetURL() {\r\n            var retInput = document.querySelector('input[name=\"retURL\"]');\r\n            if (!retInput) return;\r\n\r\n            \/\/ Base limpia: dominio + path (sin ? ni #)\r\n            var baseUrl = window.location.origin + window.location.pathname;\r\n\r\n            \/\/ Asegurar que termine en \/\r\n            if (!baseUrl.endsWith('\/')) {\r\n                baseUrl += '\/';\r\n            }\r\n\r\n            \/\/ Solo aplicar en p\u00e1ginas de carrera\r\n            if (baseUrl.includes('\/carrera\/')) {\r\n                retInput.value = baseUrl + 'gracias-hemos-recibido-tu-solicitud\/';\r\n            }\r\n        }\r\n\r\n        \/\/ Intento inmediato\r\n        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elementor-element-8eb135b e-con-full contenedor e-flex e-con e-child\" data-id=\"8eb135b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b4ee04 elementor-widget elementor-widget-heading\" data-id=\"2b4ee04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a1Nos encantar\u00eda saber de ti!<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b848fb e-con-full e-flex e-con e-child\" data-id=\"0b848fb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6d0053 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"a6d0053\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#solicitar-informacion\">\n\t\t\t\t\t\t<span 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elementor-widget elementor-widget-button\" data-id=\"40f8d33\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/udv.edu.gt\/oferta-educativa\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explorar facultades<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ca6a9e elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"1ca6a9e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/udv.edu.gt\/contacto\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactar<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Inicio \/ Qu\u00e9 estudiar \/ Facultades \/ Ciencias Administrativas y Comerciales \/ Maestr\u00edas\u00a0\/ Direcci\u00f3n Estrat\u00e9gica de Mercadeo Maestr\u00edas Direcci\u00f3n Estrat\u00e9gica de Mercadeo Solicitar informaci\u00f3n \u00bfComo inscribirme? Descripci\u00f3n El programa est\u00e1 conformado por cinco m\u00f3dulos independientes en \u00e1reas de: marketing digital, data science para mercadeo, branding e innovaci\u00f3n, mercadeo internacional y alta direcci\u00f3n para mercadeo. Al [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":50,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-1875","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/udv.edu.gt\/en\/wp-json\/wp\/v2\/pages\/1875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/udv.edu.gt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/udv.edu.gt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/udv.edu.gt\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/udv.edu.gt\/en\/wp-json\/wp\/v2\/comments?post=1875"}],"version-history":[{"count":19,"href":"https:\/\/udv.edu.gt\/en\/wp-json\/wp\/v2\/pages\/1875\/revisions"}],"predecessor-version":[{"id":11807,"href":"https:\/\/udv.edu.gt\/en\/wp-json\/wp\/v2\/pages\/1875\/revisions\/11807"}],"up":[{"embeddable":true,"href":"https:\/\/udv.edu.gt\/en\/wp-json\/wp\/v2\/pages\/50"}],"wp:attachment":[{"href":"https:\/\/udv.edu.gt\/en\/wp-json\/wp\/v2\/media?parent=1875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}